Zulma leading an outdoor coaching session among the trees
For individuals & leaders

Build the capacity to live and lead well.

Personalized coaching and training to strengthen your mental, physical, and emotional capacity, and to build a life and leadership style aligned with what matters to you.

What we offer

Support built around you

Every path starts with a free consultation. Sessions are one hour, in San Francisco or online, and personalized to your goals.

Zulma coaching outdoors on a forest trail
Wellness coaching

Wellness and personal development coaching

One-on-one coaching that blends behavioral science, reflection, and practical skill-building, so you leave each session with strategies you can use day to day.

  • Stress & nervous system regulation
  • Resilience
  • Habits
  • Life transitions
  • Purpose
See coaching packages
A group of women leaders standing together outside a building
Leadership development

Leadership and founder coaching

A confidential space to strengthen how you decide, lead, and navigate growth, without burning out along the way.

  • Decision-making
  • Sustainable leadership
  • Founder well-being
  • Navigating change
Book a free consult
Zulma smiling during a TRX strength class
Personal training

Strength, fitness, and physical resilience

One-on-one or duo training for functional strength, mobility, longevity, and injury prevention, meeting you where your body is today.

  • Strength training
  • Mobility
  • TRX & functional movement
  • Injury prevention
  • Duo sessions
Book an intro session
The Align app running on a phone
Digital wellness · Align app

Keep growing between sessions

Align is your personal wellness companion. It adapts to your journey with science-backed tools for stress, habits, and self-understanding, whenever and wherever you need them.

  • Guided activities and mental health resources
  • Habit and progress tracking
  • Personalized to your goals and life stage
Packages

Choose the level of support that fits

Focused, personalized support with clear next steps. Not sure where to start? A free 30-minute consultation will help you choose.

Wellness, leadership & personal development coaching

Stress and nervous system regulation, resilience, habits, decision-making, leadership, life transitions, and purpose.

Book a free consult
Rising Single session $225

Dedicated space for what matters most right now. Best for gaining clarity, a decision, or trying the coaching approach.

Book Rising
Clarity 3 sessions $645 $215 per session

From a pressing challenge to a clear path forward. Best for a defined transition, stress pattern, or goal.

Choose Clarity
Alignment 12 sessions $2,280 $190 per session

A sustained investment in how you live, lead, and navigate change, with consistent space for growth and accountability.

Choose Alignment

Personal training

Functional strength, mobility, longevity, and injury prevention, drawing on strength training, TRX, yoga, Pilates, HIIT, running, and cycling.

Book a free intro session
Leap Single session $150

Training built around your body, goals, and starting point. Best for trying training or refining technique.

Book Leap
Power 3 sessions $420 $140 per session

Build a strong foundation and move with confidence. Best for getting started or returning to exercise.

Choose Power
Strength 12 sessions $1,500 $125 per session

A complete training cycle, plus the know-how to train independently. Best for sustained coaching and accountability.

Choose Strength

Training with a partner, friend, or spouse? Duo sessions are available. See duo pricing

Our approach

Well-being isn’t a set of habits. It’s a capacity you build.

Drawing on 15+ years across behavioral health, research, facilitation, leadership, and entrepreneurship, we look beyond what you “should” do to the conditions that make healthier behavior and sustainable performance possible.

Scientific integrity

Behavioral science, psychology, public health, and fitness research, translated into practical tools.

Whole-person

Mental, physical, emotional, social, and professional well-being are connected, and the work reflects that.

Sustainability

Not short-term optimization, but habits and systems you can keep up over time.

Inclusivity & access

Support that responds to your culture, resources, and lived experience. Never one-size-fits-all.

Testimonials

In their words

Thank you so much ZY for your work in the world, it is so important and needed and I loved the way you held space in the group.
Life Stages member
The hike was a good reminder that I need to slow down and pay attention to my own health.
Austin, Wellness Participant
Take this wonderful opportunity to learn to be present in nature, and to take care of yourself.
Life Stages member

Start with a conversation

Whether you’re navigating a transition, strengthening your leadership, or building physical resilience, we’ll start by clarifying what you need and whether it’s the right fit.